The Impact of Shahnaz Husain Products on Gen Z: Why the New Generation Trusts Ayurvedic Beauty

In this chemical-based industry that is pumping billions of dollars selling chemically driven skincare, a revolution is catching up, the Ayurveda revolution. It is all due to the fact that the younger generation, Gen z is choosing natural products as they focus on overall wellbeing, holistic health, authenticity, product efficacy without side effects and a desire for transparency. Sustainability, of course something that is at helm of it all. However, vegan and cruelty-free products that gently care for the skin and hair, providing complete solutions, is something that provides real value to self-care in this chemically cosmetics driven era.

Why Gen Z is Choosing Ayurveda?

Gen Z is focused on overall wellness and in leading a holistic lifestyle, they are all about going green, using natural products with Ayurveda principles, this is where Shahnaz Husain products stand relevant to current times with the following reasons:

· Holistic lifestyle- Gen Z is choosing to go holistic that integrates physical, mental and overall healthy striking a harmony within and outside. Choosing products based on Ayurveda is their perfect solution for the same.

· Ethical concern- The young generation is all about going organic and choosing vegan products that are cruelty-free as they are imbibed with ethical concerns and values. This is where Shahnaz Husain Herbals are relevant to the current demand.

· Transparency- With so many products in the beauty market trusting a brand with complete transparency with regards to labels and the mentions on the products is hard but with a reputation of five decades of excellence and counting, the brand finds loyal consumers in young generation too.

· Authenticity- It is imperative to say that the beauty market is flooded with chemical products promising unrealistic beauty standards. Only Ayurveda based products pass the test of authenticity, genuine ingredients and backed with scientific proof. Providing solutions and addressing the root cause of the concern rather than being a surface driven cover-up.

· Influence- Gaining influence amongst younger generation through well-established rapport of Ayurveda and plant-based ingredients, it reinforces the choices that consumer is making every day towards wellness and holistic lifestyle.

· Clean-Beauty- The ongoing trend of choosing clean beauty where consumer awareness reads lables and compares it to other brands, choosing an authentic Ayurveda brand with years of proven results. Clean beauty standards hold true with principles of Ayurveda and its plant-based products.