You do not need to slather loads of products for achieving healthy or glowing skin, the key is hidden in your daily skincare routine that should be minimal. One of the simplest and most widely followed approaches is the CTM routine—Cleansing, Toning and Moisturising. When performed consistently, these three steps can help keep the skin clean, refreshed, comfortable and hydrated.

With herbal and Ayurvedic-inspired skincare gaining popularity, herbal queen Shahnaz Husain offers products that can be incorporated into a simple CTM routine.

How to Follow CTM

A simple routine beneficial for morning and evening can be:

Morning: Cleanse → Tone → Moisturise → Sunscreen

Evening: Cleanse → Exfoliate →Tone → Moisturise

The most important factor is consistency if you wish to achieve a glowing skin. Also, remember that you need not use every product from a single range—choose a product according to your skin type and skin requirement.

Step 1: Cleansing — Start with a Clean Canvas

Cleansing removes sweat, excess oil, dust, pollution and traces of skincare or makeup from the skin. It is the first step because applying other products over accumulated oil and dirt can make the routine less effective.

For an Ayurvedic-inspired option and natural glowing skin, Shahnaz Husain Tulsi Neem Face Wash is one product that is handy for humid and rainy season for keeping your skin healthy.

Apply cleanser gently with your fingertips rather than scrubbing aggressively. Rinse and pat the skin dry.

Step 2: Toning — Refresh and Prepare the Skin

After cleansing comes toning. A toner can provide a refreshing step and add lightweight hydration before moisturising. It rejuvenates the skin especially when made from pure botanical essence of Rose.

Shahnaz Husain Sharose Premium Date Enriched Skin Toner is an Ayurveda-based skin tonic containing ingredients such as rose water, date, sandalwood, aloe vera, cucumber, vetiver and ashwagandha. According to the brand, it is designed to refresh and tone the skin and is suitable for all skin types.

Apply it gently with cotton wool or your clean fingertips, avoiding vigorous rubbing.

Step 3: Moisturising — Lock in Comfort

Cleansing and toning should be followed by moisturising to help maintain the skin's comfortable, hydrated feel.

For oily or combination skin, Shahnaz Husain Shasilk Plus Matte Moisturiser is formulated specifically for oily, combination and acne-prone skin. It is a matte moisturiser designed to reduce the appearance of oiliness while maintaining moisture.

For normal or drier skin, Shahnaz Husain Moisturising Cream Premium is a richer option containing date, rose distillate and honey.

PRO TIP FOR HERBAL SKINCARE - Remember to exfoliate your skin twice a week for a proper ayurvedic skincare, you can choose between-

Shahnaz Husain Shascrub Plus-Walnut Face & Body Scrub a regular scrub with fine granules for gentle yet effective exfoliation. 

Shahnaz Husain Pearl Scrub Plus   for skin brightening with the power of real Pearls infused into the formulation.

CTM is ultimately about keeping skincare simple, consistent and gentle. With suitable traditional three-step routine can become an easy daily ritual for cleaner, fresher and better-hydrated-looking skin.